Southwest Airlines Co in Travel and Tourism (World) - New Market Research Report
In 2011, Southwest Airlines saw revenue grow as a result of the acquisition of AirTran. While the integration moved on with some significant milestones, there are some major challenges stemming from the merger, which add to the pressure of rising and strengthening competition and continued spikes in fuel prices affecting the average ticket price of Southwest and its low cost proposition. Nonetheless, the airline continues to introduce new services and features to boost its position.
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