"Market Entry Strategies and Emerging Opportunities in the Car Rental Industry in South Korea" Published
The South Korean car rental industry registered a CAGR of 8.41% during the review period and valued KRWX.X trillion in 2011. Economic growth and government initiatives to increase tourism remain the key industry drivers for the car rental industry in the country. The industry is projected to value KRWXX.X trillion by 2016, registering a CAGR of 7.3% over the forecast period. The South Korean car rental industry was primarily driven by the rising volume of leisure and business tourists. Leisure...
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