Recently Released Market Study: Spirits in Switzerland
Flavoured products were the major trend in the Swiss spirits market in 2011. Flavoured vodkas have been available for quite some time but their popularity has grown significantly through the review period reaching 6% of all the vodka sold in Switzerland in 2011. The trend has now also crossed into other spirits and as a result the market has seen various new products such as Mojito rum and even flavoured whiskies.
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