"Bottled Water in Japan" Now Available at Fast Market Research
Bottled water registered 13% growth in total volume terms to reach 3,704 million litres in 2011. The growth was the highest in the review period, as March 2011 saw the earthquake and tsunami and an unprecedented radiation leak from the Fukushima power plant. When the government announced that the radiation level in the tap water was so high in Tokyo (240km from the Fukushima plant) that infants should refrain from drinking it, the demand for bottled water spiked due to...
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