New Market Study Published: Childrenswear in Hungary
Childrenswear declined by 2% in current value terms in 2011 to reach HuF38.5 billion. Volume sales declined by 3%; around 8.73 million pieces of childrenswear products were sold in 2011. At the beginning of the crisis, families saved money on parents' clothing but kept their expenditure levels for children's apparel. As the economic situation remained insecure throughout 2011, and in certain segments of society it even became worse, consumers started to reduce this part of their apparel...
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