"Apparel Routes To Market: Part One - Global Distribution Overview" - New Market Report
Historically, apparel brands looked to retail specialists to distribute their products; however, the boundaries are now blurring, as many brands move across into retailing and retailers become known as fashion brands. In the middle are those brands which have tried to embrace both perspectives from the outset. It appears that retailers dependent on others' apparel brands are losing ground, so as the retail landscape evolves, the battle to follow the right distribution strategy is intensifying.
View full press release