"Market Opportunities and Emerging Trends in the Prepaid Card Market in the Middle East" Published
Payroll cards are becoming increasingly widespread in the UAE, driven by the government-mandated wages protection system (WPS). The UAE's banking structure, albeit fragmented, is a mixture of both private and public banks. Jebel Ali, one of the mid-market malls in the UAE, is considered a pioneer of the prepaid cards industry in the country. Saudi Arabia's young population is driving considerable investment into the country's prepaid cards market which provides the potential for youth-targeted prepaid cards. The market for prepaid...
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