New Market Study Published: Cough, Cold and Allergy (Hay Fever) Remedies in Finland
Cough, cold and allergy remedies increased by 7% in current value terms in 2011. Seen over the review period current value sales grew by a healthy 24%. Switches of allergy remedies from Rx to OTC status particularly in 2009, 2010 and 2011 helped to push sales. The review period growth was also bolstered by a jump in sales in 2009 and 2010 as a result of the swine flu outbreak. Particularly cold winters towards the end of the review period...
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