Market Report, "Fragrances in Brazil", Published
2011 was an atypical year, marked by the poor performance of the largest direct selling companies present in the country, such as Natura Cosmeticos and Avon Cosmeticos, which reported that the disappointing results in the year were related to internal structural problems. Otherwise, Botica Comercial Farmaceutica (O Boticario) invested in new launches and in advertising campaigns on television, and sponsored fashion events such as Sao Paulo Fashion Week, amongst other marketing strategies,...
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