Market Report, "Beer in Egypt", Published
The political and economic turmoil and popular uprising in January 2011 had a significant impact on the performance of alcoholic drinks in general. However, beer continued to be the least affected category as it is more dependent on off-trade sales than other categories, the sales of which are more reliant on the on-trade. Other factors include the relative tolerance in the country to this type of alcohol, which over time has come to be considered as less "sinful" and which...
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