Tea in Belgium - New Market Report Now Available
Belgian consumers are not traditionally tea drinkers, much preferring coffee over tea. They are nonetheless increasingly aware of the health benefits of tea and this realisation has had a positive impact on sales of certain types of tea, although not the wider tea category. Health and wellness is currently the driving force behind tea, particularly benefiting products such as green tea, slimming teas and herbal/traditional medicinal teas.
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