Recently Released Market Study: Sports and Energy Drinks in the Netherlands
Sports and energy drinks continued to perform well in 2011, posting total volume growth of 9% and current value growth of 11%. Increasingly busy lifestyles helped drive the growth of sports and energy drinks in 2011, with the category enjoying slightly stronger volume growth than the previous year. Sports and energy drinks offer convenience as they help consumers to maintain their stamina and recover quickly after exercising.
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