Market Report, "Herbal/Traditional Products in Greece", PPublished
Herbal/traditional products in Greece is a consumer health category which seems to be caught between two opposing developments. On the one hand, the current health and wellness trend, which is evident across a wide range of fmcg industries including packaged food and non-alcoholic drinks, continues to benefit herbal/traditional health products. Herbal/traditional products are seen as a safer and more natural way of treating minor illnesses. On the other hand, the grim economic situation in...
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