Recently Released Market Study: Wound Care in Germany
Retail value sales of OTC wound care products increased in Germany in 2011 for the third year in a row to EUR138 million. Despite ongoing pressure from private label, due to the fact that the category's products are considered by many consumers to be commodities rather than medical products, it was able to grow in Germany for several reasons, including increased volume demand, higher prices for high-end products and also fewer prescriptions of wound care products.
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