"ryanair Holdings Plc in Travel and Tourism (world)" Now Available at Fast Market Research
Ryanair is Europe's largest low cost airline and one of the most profitable, thanks to its reliance on ancillary revenues. Despite the difficult business environment in which Ryanair operated in both 2011 and 2012, the Irish player succeeded in achieving good financial results. In an effort to boost ancillary revenues and lure more business travellers in January 2012 Ryanair began the sale of reserved seats across all its flights.
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