Consumer Lifestyles in Nigeria - New Market Report Now Available
Nigerian consumers face a number of challenges, ranging from frequent power outings to higher fuel prices to poor infrastructure. As well, 60% live in absolute poverty and can only afford the necessities of food, shelter and clothing. Regardless, they constitute the most optimistic group of consumers in Africa. Demand for a wider range of products is expected to rise in coming years as a result of increasing oil revenues and more international companies moving into the country.
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