Market Report, "Grocery Retailers in Morocco", Published
After the slower economic growth in 2009 and 2010, the Moroccan economy recovered in 2011. This was partly due to the increase in exports to the country's recovering trading partners and the amendments to the constitution as well as reforms and wages increases, all of which encouraged optimism among consumers. Spending on grocery products rose among middle and high-income consumers in urban locations. Sales from independent stores grew more slowly as more customers chose to shop in supermarkets...
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