Market Report, "Dishwashing in Costa Rica", Published
During 2011, the dishwashing category remained fairly unchanged in Costa Rica, with locals maintaining a reluctance to buy dishwashing machines, thereby sustaining the clear dominance of hand dishwashing within this category, representing 95% of the category's total value sales. As a result, the main manufacturers continued focusing on adding value to hand dishwashing formulas, especially in liquid concentrated products, which are often advertised as mild on the hands and not damaging to the...
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