Bleach in Ireland - New Market Research Report
Bleach continued to register a notable decline in current value terms in 2011, although did experience a 1% increase in volume terms. Bleach is the most mature category in the home care market in Ireland. Volume growth began to slow in the early part of the last decade, before turning negative in the early part of the review period. Over the review period consumers increasingly switched to more specialised alternatives offering task-specific formulations for a variety of needs. These...
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