"Home Insecticides in Australia" Now Available at Fast Market Research
Favourable weather conditions and product innovation were the main drivers behind the category's 8% current value growth rate in 2011. Electric insecticides continued to register among the strongest current value growth of 12%. Product innovation in sprays and heavy advertising spend buoyed growth of spray/aerosol insecticides, which achieved current value growth of 5%. Other home insecticides registered current value growth of 18%, but remained a minor category. The category contains ant sand...
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