Air Care in Costa Rica - New Market Report Now Available
Despite the strong marketing efforts of the main competitors to incentivise sales of air care products in Costa Rica, the ongoing slow economic recovery continues holding back the growth potential of this category, as consumer disposable income has been declining since 2009 and the onset of the global economic crisis. Even though consumers often feel attracted to these products (especially in the case of new product launches and innovative scent combinations), most average consumers tend to...
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