New Market Study Published: Skin Care in Turkey
In 2011 skin care demonstrated good current value growth, stimulated by improved economic conditions and an increasing number of products in the category. Growth was fuelled by the increasing availability of masstige offerings. A high number of people could not afford to purchase premium products, yet wanted to use good-quality products at affordable prices. Another important determinant of growth was the high number of important product promotions, such as price promotions of on average 40%,...
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