Recently Released Market Study: Noodles in Pakistan
Although not part of traditional Pakistani cuisine, noodles has seen rapid growth over the review period and continues to be very popular as they are easy to prepare, come in appealing flavours, make for a filling snack/mini meal and are easily affordable. In increasingly busy urban lives, they serve as a quick and convenient mini meal. In semi-urban and rural parts too, noodles are a novel snack/meal, becoming increasingly common among children and the younger generation.
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