Market Report, "Concentrates in Portugal", Published
The economic downturn had less of an impact on concentrates than on many other areas of soft drinks. Many consumers turned to concentrates as an affordable alternative to higher-priced soft drinks in order to save money. Furthermore, this trend was not only seen among low-income consumers but also among mid- and high-income consumers, with many being attracted by Refrige's iced tea concentrate Menos e Mais' healthy positioning and sophisticated image.
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