Market Report, "Wipes in Hungary", Published
Wipes in Hungary remained dominated by baby wipes in 2011, which accounted for a retail value sales share of 78%. Baby wipes saw positive retail value sales growth of 5% in 2011, which drove the performance of wipes as a whole. Over the review period, a growing number of private label products and well-known commercial brands became available in baby wipes in Hungary. Consumers responded positively to both new and existing baby wipes, due to their convenience, ease-of-use and portability....
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