Market Report, "Wound Care in the Netherlands", Published
Wound care current value sales totalled EUR50 million in 2011, with stagnant growth compared to 2010. Sales were under increased pressure over the last two years of the review period, impacted by high maturity and a greater shift from consumers towards cheaper and high volume private label. Retailers offer a wide range of products comparable in quality and lower in price, with more Dutch consumers seeking private label for basic products such as sticking plasters.
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