Market Report, "Retail Tissue in Brazil", Published
The strong performance seen by retail tissue in Brazil in 2011 and over the review period as a whole was mainly driven by increasing disposable income levels, particularly amongst lower- and middle-income consumers. With increasing purchasing power, middle-income earners began trading up to value-added products of better quality that offered convenience, such as double-ply standard toilet paper, special fat remover kitchen towels and scented tissues. Meanwhile, manufacturers also invested in...
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