RTD Tea in Germany - New Market Report Now Available
Naturalness was one of the key trends in RTD tea in 2011. The leading player, Pfanner Getranke responded to the trend by labelling its products as containing "100% natural ingredients", whilst Rauch Fruchtsafte added the word "Nativa" to its brand name, in an attempt to convey a natural image. Manufacturers also focused on launching new flavours in 2011, including exotic fruits and seasonal fruits, with limited editions for winter and summer. Finally, low calorie options also gained popularity...
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