Sports and Energy Drinks in France - New Market Research Report
While off-trade volume and value sales saw slightly slower growth in 2011 than in 2010, sports and energy drinks, nonetheless, continued to see relatively dynamic performance. While a large number of small players launched new products over the review period, many of these did not manage to garner good sales and, as a result, were forced to exit. In 2011, demand for sports and energy drinks in France was more stable, with less activity from smaller companies.
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