Recently Released Market Study: Colour Cosmetics in Japan
Value sales of colour cosmetics declined by 2% in 2011. After the March earthquake, consumers suspended purchases of premium products. Although consumers were tired of economising and started to purchase premium products towards the end of review period, the gradual upward trend at the end of 2011 did not have enough impact to push up the annual sales of colour cosmetics. Overall, premium colour cosmetics suffered in sales with slow economic recovery in Japan, which negatively impacted the...
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