Recently Released Market Study: Direct Selling in Russia
Direct selling has gained a reputation as a reliable channel in retailing, with the format particularly appealing to Russian consumers, given an inclination to cut out the a store-based retailer when making purchases, and low prices. On a local level, therefore, the channel has been successful, particularly given its attraction to women seeking part-time work alongside raising their families. The expansion of modern retail formats in the major cities, however, has presented increasing
View full press release