Recently Released Market Study: Grocery Retailers in Kenya
Grocery retailers face stronger competition from informal retailing at the end of the review period. While dukas accounted for a significant share of food sales throughout the review period, high inflation in food and fuel prices encouraged many more low-income consumers to trade down to these outlets in search of lower prices in 2011. In addition, growing demand for dukas encouraged more of these outlets to open in low-income neighbourhoods.
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