Chanel SA in Beauty and Personal Care (World) - New Market Research Report
The world's sixth largest premium fragrances manufacturer, Chanel faces the challenge of expanding its consumer base and its geographic reach without undermining the prestige status of its core eponymous brand. This profile analyses the most promising opportunities available for Chanel to target luxury trends in major emerging markets and highlights pockets of premium potential in core developed markets, as well as considering opportunities for the development of Chanel's mass cosmetics offer.
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