Sports and Energy Drinks in Norway - New Market Report Now Available
Sports and energy drinks in Norway continued to be characterised by strong growth in value and volume sales terms in 2011, albeit slower than in 2009 and 2010. Increasing exposure due to the introduction of Red Bull in 2009 is driving energy drinks, with most brands recording strong sales growth in 2011. The key story in sports drinks in 2011 was the continuing success of Tine SA's new YT concept.
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