Market Report, "Bath and Shower in the Netherlands", Published
Bath and shower remained a relatively dynamic category in the overall beauty and personal care industry in 2011, with value sales continuing to expand. Active promotions and product innovation further drove sales, pushing value ahead of volume growth in 2011. Volume sales continued to grow in 2011, alongside the number of people with skin problems in the Netherlands. Moreover there is a breed of consumers who search for bath products that do not harm their skin. These types of consumers...
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