Market Report, "Dishwashing in France", Published
The most important trend in 2011 was the growing receptivity among consumers towards "green" products, thus pushing up sales of the leading eco-friendly brands to the detriment of all others, from premium to economy and from highly recognised to smaller, lesser well-known brands. The dishwashing category continued to be mainly driven by the growing penetration of dishwashers. Furthermore, in part due to an economic context that continued to be unfavourable to eating outside the home, households...
View full press release