Market Report, "Small Kitchen Appliances (Non-Cooking) in Saudi Arabia", Published
Good economic growth in 2011 eased many consumers' economic concerns. While consumers continued to restrict spending on higher-priced products and on products that are viewed as non-essential, this trend benefited affordable consumer appliances such as kettles. As a result, kettles saw the strongest volume growth within small kitchen appliances (non-cooking) in 2011 at 2%, as consumers became more likely to replace kettles.
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