Recently Released Market Study: Colour Cosmetics in Colombia
The most dynamic area in colour cosmetics in 2011 was eye make-up, which benefitted from new colour launches and a growing tendency to use more sophisticated make-up techniques. For example, in 2011 many women began to use three different colours of eye shadow, and marketers are encouraging young people to have fun with their make-up, using creative colour palettes. This successful marketing, combined with changing consumer behaviour, are driving continued volume growth and making the category...
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