Beauty and Personal Care in Romania - New Market Research Report
Since 2008 Romania has endured economic crisis and consumers have become increasingly poor. The statistics show little improvement in the macroeconomic indicators and growth is inconsistent and not constant. Consumption patterns vary and inertia has maintained some consumption habits for longer than expected, slowing down the trend of decreasing consumption. Moreover, on the beauty and cosmetics market very few products are perceived as luxury and most as necessity - meaning that, when...
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