Oral Care in Spain - New Market Report Now Available
A study carried out in 2011 by the Spanish Consumer Association (OCU) showed that Spaniards do not follow a proper oral hygiene routine. Around 38% of Spaniards do not brush their teeth twice a day and 49% claim they have never used dental floss. These figures show the limitations facing players in the category but also the potential for growth. In 2011, oral care increased by 1% in current value terms.
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