Carbonates in Portugal - New Market Report Now Available
The decline in volume and value sales within carbonates in 2011 was a consequence of the economic situation and limited consumer purchasing power. Despite a change in lifestyle trends in the last few years of the review period, consumers were affected by the austerity measures taken in 2011 and did not remain loyal to carbonates even if they offered lower unit prices than the healthier soft drinks, thus consumers reduced consumption. Even with the efforts made by manufacturers regarding price...
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