Recently Released Market Study: Malaysia Food & Drink Report Q1 2013
The culture of consumerism is reasonably well entrenched in Malaysia given its relatively high consumption levels. As the lower and middle classes in Malaysia reap the benefits of the country's rapid economic development, the trend of premiumisation is expected to gather pace over the coming years. We expect stronger growth prospects in the higher-value food categories such as confectionery and functional foods. The halal food sector is also expected to achieve particularly robust dynamism as more companies expand their product...
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