Consumer Foodservice in Malaysia - New Market Report Now Available
Recovering from the economic crisis in 2008-2009, Malaysians spent more on eating out in 2011. More consumers were willing to pay for more expensive food, either in full-service restaurants, cafes or fast food outlets. Consumers did not mind paying for an occasional treat for themselves or their family members. Operators offered food in different parts of the day, catering to consumers who do not mind spending as a group. For example, McDonald's launched its Family Breakfast Box and Family...
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