Tissue and Hygiene in Bulgaria - New Market Report Now Available
2011 was a year of strong growth for the tissue and hygiene category. The current value increase exceeded the performance of 2009 and 2010, and was equivalent to growth in the pre-crisis 2008. Value sales increased as a result of growth in novel and still underdeveloped segments such as wipes, kitchen towels and paper tableware. Along with them, the largest categories of sanitary protection and nappies/diapers/pants grew steadily in value terms.
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