"Bath and Shower in Ecuador" Now Available at Fast Market Research
Although the majority of this category is characterised by multinationals Unilever and Colgate-Palmolive, many smaller companies are also striving to win a larger share of the market and increase their sales. The competition forced companies to invest in their products in order to increase their market share, leading to an unusually high rate of new product launches, especially in bar soap. In 2011 many new products were launched and others were revamped. This trend to constantly innovate made...
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