New Market Study Published: Concentrates in Saudi Arabia
In 2011, increasing health awareness on the part of consumers prompted many of them to shift away from beverages containing preservatives, artificial flavourings and artificial sweeteners, all of which are characteristic of concentrates. Concentrates were increasingly substituted for alternative products that are perceived to be healthier, such as 100% juices. Although concentrates have traditionally been an essential part of the diet of local consumers, particularly when breaking fast during...
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