"Cigarettes in Peru" Now Available at Fast Market Research
Since July 2011, INEN (National Institute of Neoplastic Diseases) has offered a smoking cessation pilot programme aimed at any smoker interested in quitting the habit. The programme includes an evaluation, personalised assistance and a follow-up and, at the time of writing, is only available to people living in Lima. If this initiative receives a good response from Peruvian consumers, the programme could become permanent and therefore contribute to reducing the number of smokers by assisting...
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