Tissue and Hygiene in Morocco - New Market Report Now Available
Tissue and hygiene products saw relatively strong growth of 6% in 2011. An increase in the number of middle-class consumers stimulated growth in the industry. In general, price increases in tissue and hygiene products were low as manufacturers attempted to expand their consumer base to gain more volume sales. Increased spending contributed to growth in most tissue and hygiene products categories, but had the most impact on categories like incontinence products, cotton wool/buds/pads and wipes.
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