"Bleach in Iran" Now Available at Fast Market Research
In 2011, many surface care brands, like Rakhsha, Moj, Tage and Golrang, were developed as alternatives to bleach. In addition, health and allergy problems had a negative impact on the consumption of bleach. Despite a slight shift to more sophisticated, less harmful products by Iranian consumers, bleach remains one of the biggest product types in home care in retail value sales terms.
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