Market Report, "Cough, Cold and Allergy (Hay Fever) Remedies in Egypt", Published
Volume growth was dynamic for the review period as a whole thanks to strong growth in Egypt's mid-income group. Growth slowed in 2011 due to the impact of the 2011 revolution, with many consumers becoming more careful in their spending patterns. However, volume growth remained strong, with the leading product areas cough remedies and medicated confectionery for example seeing 6% and 8% volume growth respectively. This was largely thanks to ongoing sales growth to mid-income consumers but was...
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